Throughout our corporate existence spanning more than seven decades, we have built on our expertise and strengths. We strongly believe in never being complacent with our achievements and successes to date, but to always improve and build on each foundation.

Our Strengths

Wide Range of CPG

We provide unlimited market access and coverage across East Malaysia of a wide range of Consumer Packaged Goods (CPG) including F&B, personal care, household, baby care and other products, plastic food packaging products, OTC drugs and health supplements.

Wide Distribution Network

Wide customer base that includes hypermarkets, supermarkets, departmental stores, sundry shops, convenience stores, pharmacies, petro kiosks, Chinese medical halls, wholesalers, distributors and food service operators. We are supported by a total of 19 distribution channels.

Established Track Record

Our track record spans over 3 generations since our establishment in 1938. We have build strong long-term relationships with our brand manufacturer, suppliers and customers throughout our 78 years on the industry.

Economies of Scale

Our ability to carry out bulk distribution of a wide range of products has given us the bargaining power and leverage on our economies of scale to improve our profit margins. Our scalable platform has also enabled us to create, manufacturer and distribute our own house brands.

Experienced Team

Our Board of Directors and key management personnel are equipped with the relevant expertise and market knowledge to drive our business in the right direction.

Strong Portfolio of CPG Brands

We distribute approximately 203 recognisable and reputable third party CPG brands for 38 brand owners.