KOTA KINABALU: Consumer packaged goods manufacturer and distributor Kim Teck Cheong Consolidated Bhd (KTC Group) is set to grow its presence both in Sabah and Sarawak on the back of growing demand for its products.
The group’s executive director Dexter Lau believes that demand for its products and services will remain strong, adding that its wide distribution network and brand leadership for products under its distributorship will serve as competitive advantages.
“I feel that consumers still need to acquire household products as it is a necessity for them. For KTC Group, we distribute more than 200 brands mostly third-party brands with 8,000 different variants.
“If you look at the third party brands that we distribute, they are globally renowned so I would say we have the lion’s share of the market in East Malaysia.
“We also have our own in-house brands which will come in as complement to the third party brands that we distribute as there are some products that the third-party brand does not have.
“On top of that it is our plan to develop more of our own in-house brands to provide more choices to consumers,” Lau told The Borneo Post in an exclusive interview at his headquarters in Kota Kinabalu recently.
Currently, KTC Group distributes three in-house brands namely Orie, Creamos and Bamble.
KTC Group has achieved several milestones which include being one of the first tier distributors of consumer packaged goods in Sabah and had won several awards from suppliers for its services including a ‘Preferred Dealer’ Award.
Lau revealed that the group will progressively introduce more product lines for its in-house brands adding that the group aims to also gradually increase the market share for its in-house brands over the medium term.
He believes that KTC Group’s in-house brands will give consumer value for money products as it contains certain value proposition that are different from other manufacturers.
In addition, Lau said KTC Group foresees that it will take on the distribution of more third party brands in the future.
He outlined that over the medium to long term, KTC Group is looking to move up the value chain of the industry.
“For the next three to five years’ time, we want to grow our business on a vertical basis.
“We have an integrated supply chain ranging from manufacturing to distribution as well as brand building.
“We have the warehouse facilities for storage, logistics for delivery and distribution.
‘Being a distributor, we do not have outlets but we have 14 distribution centres spread across Sabah, Sarawak and Labuan” he disclosed.
Lau observed that for KTC Group’s own brand of products, the whole of East Malaysia is its market.
He added the group’s business presence is in Kota Kinabalu, Sandakan, Tawau, Labuan, Kuching, Sibu and Miri with over 3,000 sales and distribution points covering 80 districts.
When asked on the potential by KTC Group to expand its business to other markets, Lau said, “KTC Group is always open to opportunities to expand to other territories.”
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